Why Most Women’s Shoes Stop at Size 10 — And Why That Needs to Change

|Francesca Kouwenhoven
Why Most Women’s Shoes Stop at Size 10 — And Why That Needs to Change

For many of us women, shoe shopping has never been a joyful experience.

It has been a quiet and painful compromise.

An infinite search across countless stores over innumerable years.
A moment of hesitation when told the size range ends at a 10.
The subtle but consistent message that you don't belong in the women's fashion world, that you don't get to choose what you want to wear, and that style was just never designed with you in mind.

This is not rare. It's structural.

Most footwear brands continue to produce within narrow size ranges to simplify their manufacturing, keep margins down and profits high. Extended sizes are viewed as niche — not worthy of the thoughtful design, premium materials, or aesthetic attention given to smaller sizes.

But women don't disappear at a size 10. And, looking at population statistics as far back as you can, women's feet have consistently been growing in size. 

So why haven't the main footwear brands been growing with the population needs?

In a world where the mass production of unimaginable junk is so ridiculously out of control, how is it that women's shoes still stop at a size 10? An item that is actually essential to the requirements of life, needed by a significant number of the human population - is still being regarded as niche, labeled too hard and simply disregarded. 

The industry has failed to evolve alongside the very women it supposedly represents. 

At Bohobo, we decided this was no longer acceptable, and set about to help change the industry. Every silhouette within the Bohobo range is designed intentionally up to size 14 (soon to a 15), ensuring balance, elegance, and structural integrity at every size.

Not scaled as an afterthought, but crafted with purpose.

Explore all Bohobo extended sizes →

 

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